Priests, not Press Releases
In the last paragraph of this entry, Kevin Miller states that the best way for the US bishops to get their moral messages out (e.g. on stem cell research and the death penalty) would be good moral theology formation of their priests while in seminary, rather than press releases.
Great point... compare how many people ever see (let alone read) a USCCB press release to how many people see their parish priest (at least once a Sunday for most Catholics). From a empirical standpoint alone, Kevin's suggestion is a winning one.